Keywords are Key – well it does sound obvious but I can’t emphasize the importance of this element in your web design and content. Keywords are key – keywords are King.
Google Number 1 is what everyone wants but are they really prepared to do what it takes to get there? There really is no silver bullet or magical standard for this grand position. It honestly depends on your competition.
So if anyone promises you google number 1 – run forest – just run for the hills. If your competition is currently spending R1000 or R10 000 a month and then decides to double that – well you can do the math. Quality score frequency and domain authority are just some of the terms you should completely understand and monitor if you want to beat the rest in the google race.