SEO (Search Engine Optimization) is an important tool for boosting your website’s visibility and increasing organic traffic. A well-rounded ranking strategy requires an understanding of algorithms and the leveraging of a wide range of ranking factors. You will also need to understand search engine indexing.
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In this post, we’ll explain how search engines index websites and how you can boost your rankings.
What Is Search Engine Indexing?
The process of indexing refers to how search engines (such as Google) organize and store online content in a central database. Search engines analyze and understand content, allowing them to serve it to readers in ranked lists on Search Engine Results Pages (SERPs).
Crawlers are used by search engines to investigate links and content before indexing a website. After crawling the content, the search engine organizes it in a database.
Simply put indexing can be compared to a filing system storing website pages and posts and other content. This is a massive collection of data that Google will use to serve results to it’s users queries..